Taj Misr Group Expands in the Egyptian Market and Exports its Products to 28 Countries
Ramadan: The Group owns 3 companies and aims to increase exports to 60% of sales by 2026.
Taj Misr Group of Companies has laid out an expansion plan in the Egyptian market through its three companies: “Taj Misr Foods,” “Taj Misr Commercial,” and “Taj Misr Investment,” aiming to increase its business volume in both local and international markets.
Mohamed Ramadan, Chairman of the Board of Directors of Taj Misr Group, stated that the group currently prioritizes the export sector, aligning with the Egyptian state’s strategy to increase exports in general and food exports in particular.
He added that the export sector accounts for 40% of the company’s annual sales volume, and they aim to increase it to reach 60% during the current year.
This will be achieved by expanding into current export markets, opening new markets, and increasing the portfolio of products exported this year, including new product introductions.
Powdered Milk, Ready-Made Cake Mixes, Sauces are our primary export products.
He clarified that the group exported its products to approximately 28 countries last year and plans to reach 50 markets worldwide by 2028. Powdered milk and ready-made cake mixes are the core products in the export sector. Sauces, rice, pasta, sugar, and pulses will be added to the portfolio of exported products this year. The company’s product portfolio includes over 80 high-quality food products that meet the requirements of global and local markets.
He emphasized that innovation is the cornerstone of the growth strategy within “Taj Misr.” The research and development team monitors the latest global culinary trends and develops flavors and products suitable for each geographical market, enhancing the competitiveness of Egyptian products in international markets.
He stressed that the group comprises three companies: “Taj Misr Food,” specialized in producing powdered milk, ready-made cake mixes, ice cream powder mixes, Chantilly cream powder, instant juice powder, and other high-quality dry products. “Taj Misr Commercial” handles raw material imports, exports, and distribution in the local market. The new company, “Taj Misr Investment,” will manufacture sauces, condiments, ketchup, jam, and others.
Launching innovative ready-made food mixes and adding new production lines at the “Taj Misr Food” factory.
He indicated that as part of the group’s plan for vertical and horizontal expansion within the Egyptian market, “Taj Misr Foods” has implemented significant expansions at its factory in the 10th of Ramadan City. New production lines will be added, and a larger range of products meeting increasing consumer needs will be launched.
He affirmed that the new expansions are part of an integrated vision aimed at enhancing production capacity and developing the product portfolio, contributing to local and regional expansion. The company’s factory is the most advanced in the field of instant ready-made food mixes in Egypt.
The Group’s Chairman stated that “Taj Misr Investment,” the group’s newest company in the Egyptian market, has completed the preparation of its new factory, which is one of the largest sauce and condiment factories in Egypt and the Middle East, with investments exceeding 350 million Egyptian pounds. This is a strategic step aimed at strengthening the group’s position in the food industry sector regionally and internationally.
“Taj Misr Investment” pumps 350 million EGP to establish a new sauce and condiments factory.
He emphasized that the company possesses extensive experience in sauce manufacturing, gained through years of work and expansion in the United Arab Emirates. He pointed out that the company’s goal is for “Taj Misr Investment” to be among the top five companies in the sector during its second year of operation.
He added that the new factory, built on a total area of 20,000 square meters, was established according to the highest quality and food safety standards. It features advanced sterilization systems, highly efficient packaging lines, and quality laboratories equipped with the latest technologies to ensure consistent specifications in every production batch.
The factory includes the following production lines:
• 3 lines for producing tomato sauce
• 3 lines for producing ketchup
• 3 lines for producing jam
• 2 lines for producing mayonnaise
He noted that the initial operational plan targets allocating 60% of production for the local market versus 40% for export. The export percentage is set to gradually increase to reach 80% of production in the coming years, in line with the Egyptian state’s strategy to boost exports and increase the value-added of manufacturing industries.
Ramadan concluded his remarks by emphasizing that “Taj Misr” vision goes beyond profitability goals. He explained that the group seeks to build an integrated industrial edifice that solidifies Egypt’s position on the map of advanced food processing industries and contributes to supporting the state’s direction towards enhancing exports and providing hard currency that strengthens the national economy.
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